The journey started in 2006, a decade ago, when SARAVANAN, Managing Director of Preetam Textiles, an young and energetic textile entrepreneur wanted to create a clothing brand exclusively for men, that would manufacture quality clothing at affordable prices. The dream took 5 long years to materialize and the brand YOUTH AND FLAME was created.
Since then it has been a journey of hardwork and dedication, to make sure that each and every piece of garment that comes out of our production units are 100% quality assured. Starting from the selection of fabric, which is done by our experienced team everytime, to the craftsmanship of giving the fabric the perfect shape, it is made sure at all stages of production that all the minute details are up to the mark.
Our products range from men's casuals and formals of the finest cotton, linen and denim fabrics. The fabrics are sourced from the best and selected manufacturers across India. Untill now our business was only in the wholesale market, which has seen a steady increase since 2012. But now with the e-commerce boom in the textile industry and with the intention to bring all our products to the finger tips of the consumers, soon all our clothing range will be available on all the leading online apparel shopping portals.